Hearts on Fire Diamonds Unveils New Retail Concept

Posted on May 21, 2012

Hearts on Fire Forum Shops Las Vegas

Hearts On Fire (HOF), a diamond jewelry brand, has unveiled a new store concept with the opening of its store at the Forum Shops in Las Vegas. HOF retained 8 Inc., the architectural firm that designed and built Apple retail stores, to create the concept.

The new store contains eye-level transparent Jewel Boxes that replace long display cases. They also feature a digital knowledge wall that lets customers interact and learn more about the brand. The store also features a community table, which it says encourages shoppers to interact with each other as they try on jewelry.

Photo: Hearts on Fire/Business Wire

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