Hershey Company Brings Back the Krackel Bar

Posted on May 25, 2014

Krackel candy bar


The Hershey Company has brought back its Krackel bar. The Krackel is a milk chocolate candy bar with crisped rice. It has stayed around as a miniature candy treat in Hershey's Miniatures Assortment packs. It is now back as a full-sized candy bar for the first time in nearly 20 years. The Krackel is available as a standard 1.55-oz bar, 4-oz. XL bar and 6.5-oz. Giant bar. The bars range in price from 99 cents to $1.99.

Howard Sherr, Sr. Director, Hershey's Brand, says in the announcement, "We always look to give our fans more of what they want. We heard over and over that Krackel is too delicious to just keep in our Hershey's Miniatures Assortment - we had to bring it back as a full-sized chocolate bar."

Photo: Hershey


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