Hershey's Changes Chocolate Bar Silver Lettering to Support Team USA

Posted on May 16, 2016

Hershey's Milk Chocolate Bar with USA colored lettering

Hershey's is changing the silver lettering on its chocolate bar wrappers to support Team USA. This is the first time Hershey's has changed the silver letters. The letters now feature the USA red, white and blue colors.

Mary-Ann Somers, vice president and general manager, U.S. Confection, The Hershey Company, says in the announcement, "We believe that the decision to change our iconic Hershey's Milk Chocolate Bar lettering for the first time in 122 years is a testament to how much we value our partnership with Team USA. Hershey is behind Team USA and we are here to express our support for our athletes as they complete their journey to Rio."

Hershey's Kisses in USA themed packaging

The full line-up of Hershey's patriotic products includes Hershey's Milk Chocolate Bars, Hershey's Milk Chocolate with Almond Bars, Reese's Peanut Butter Cups, Kit Kat Wafer Bars and Payday Bars. The special-edition products also include 12-ounce bags of Hershey's Kisses Chocolates (wrapped in stars and stripes foil), Reese's Miniatures, Hershey's Miniatures, York Candies and Rolo Candies. Hershey's also has partnerships with 2012 U.S. wrestling gold-medalist Jordan Burroughs, 2012 U.S. Paralympic swimming gold-medalist Mallory Weggemann and U.S. Olympic swimming hopeful and Hershey, Pennsylvania, native David Nolan.

Photo: Hershey's