Good Buzz For Isaac Mizrahi's Debut Liz Claiborne Line

Posted on March 30, 2009

Isaac Mizrahi became creative director for Liz Claiborne New York last year and he debuted a new line for the brand last week that is targeted at everyday women. WWD says the new line - which debuted at a runway show at Macy's - is a hit.
While the main point of the evening was introducing customers to a more modern Liz Claiborne brand, the subtext was mending the relationship between the brand (the flagship of the $4 billion Liz Claiborne Inc.) and Macy's Inc. The relationship had been tested over the last few years, first by poor performance of the better-priced label and two years ago by the introduction of the exclusive derivitative Liz & Co. brand at J.C. Penney Co. Inc. Macy's president and chief executive officer Terry Lundgren had applauded Claiborne's hiring of Mizrahi in January 2008, but had adopted a wait-and-see approach about how the brand turned out.

While Lundgren wasn't at Thursday's event, Macy's chief merchandising officer Jeffrey Gennette was and sang the brand's praises.
The Wall Street Journal says Liz Claiborne's ads for the new clothing feature of mix of models and non-models.

Mizrahi says clothes aren't the only things that will help everyday women look fabulous. He says hair and shoes are also important. Mizrahi says, "I think the most important thing are hair and shoes. I think you should spend too much money on a haircut and the right hair color because once you have that it just sets everything off. It makes you feel like you have to live up to it."

Rachel Dodes, reporting for the Wall Street Journal, says over 300 consumers showed up at the Liz Claiborne department on Macy's third floor to glimpse the new line. WWD put the crowd at 500. Take a look: