Isaac Mizrahi to Launch First Fragrance for Women
Posted on August 3, 2012
Designer Isaac Mizrahi is launching his first fragrance for women this fall. The new fragrance, Fabulous, will arrive in stores in September. The fragrance was developed by Mizrahi in collaboration with The Cloudbreak Group and Firmenich.
The fragrance mirrors fruity florals with top notes of mandarin, nectarine and bergamot. The floral middle notes feature jasmine, tuberose, freesia and peony. The fragrance has a dry finish of sandalwood, vanilla and cedar. The fragrance comes in an art-deco inspired round glass bottle with a soft pink hue. It has a bright pink bulb atomizer and gold cap adorned with pink polka dots.
Mizrahi says, "Creating a fragrance feels like the last piece of the puzzle. I've been designing clothes, accessories, housewares - everything for a woman's lifestyle - for nearly thirty years. Fabulous is my opportunity to offer women something to identify with on a whole other emotional level."
Fabulous will retail for $78.00 (3.4 OZ) and $65.00 (1.7 OZ). It will debut exclusively on QVC during their Fashion's Night Out event on September 6, 2012, and Bloomingdales stores nationwide. Terry Richardson will photograph the upcoming campaign for the fragrance.
Photo: The Cloudbreak Group