J. Crew Ad With Boy Wearing Bright Pink Toenail Polish Sparks Debate

Posted on April 13, 2011

J Crew Boy Pink Nail Polish


A J. Crew commercial has ignited a debate about gender roles for children. The ad shows a mother (J.Crew designer Jenna Lyons) and her son, Beckett, enjoying a fun moment together. Becket is wearing bright pink toenail polish. There is a bottle of pink nail polish on the table as well as a bunch of crayons. The caption reads, "Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon."

Some people are freaking out that she's painting her son's toenails bright pink, but what we don't like about the ad is the incredible invasion of Beckett's privacy at an age where he doesn't understand the ramifications of agreeing to be in a national ad. When he's sixteen, he may be furious that his mom put him in that ad, especially if he gets bullied or teased unmercifully over it. Or, he may look back and think it was a great idea. But the point is, he had no choice. Jenna overstepped. It's a narcissistic move on her part, with no concern for her son's future feelings.

Take a look:



Photo: J. Crew


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