James Franco Named Face of New Coach Men's Fragrance

Posted on May 29, 2017

James Franco face of Coach for Men

Actor, director and writer James Franco has been named the face of the new Coach men's fragrance, called Coach for Men. The fragrance will debut in September. Coach says Franco has a "rebellious spirit" and says he has the "creativity, confidence, curiosity and innate style of the Coach Guy."

Coach Creative Director Stuart Vevers says in the announcement, "James is the quintessential-cool Coach guy. He's handsome, there's a bit of danger and he's thoughtful and challenging, energetic and prolific. He represents so many of the references I've used at Coach-references of American style that resonate around the world."

Franco says, "Creativity is the way I engage with life. It's the way I engage with other people and communicate, and it's really the way I find meaning in life. I enjoyed collaborating with Stuart. There are a lot of references to Coach tradition in his designs, but with an added spin, and that idea is something I have done in my creative work."

Coach released an image of Franco in a black leather jacket. Franco's IMDB page remains insanely busy with over a dozen film and TV projects for 2017 alone. Some include The Deuce TV series and the films The Mad Whale, Kin, Kill The Czar, Future World and Zeroville.

Image: Coach