Jennifer Lopez and Marc Anthony Sue Baby Carriage Maker

Posted on February 27, 2009

Jennifer Lopez and Marc Anthony are suing baby carriage maker Silver Cross for unlawful use of their likeness for commercial purposes. The couple claims that the company unlawfully used photos of her to sell their products without her prior permission.
The supercouple filed the suit in a California District Court on Wednesday against Silver Cross Ltd, claiming the company, which has outlets in the U.S. and U.K., used a photo of them to help sell a baby stroller. According to the lawsuit obtained by Access Hollywood, the entertainers claim the company used a photo of the couple using a Silver Cross Balmoral Pram Carriage stroller to help sell the product on the company's Web site and "in various print and electronic media and newsletters," the suit reads.

They claim Silver Cross "knowingly and intentionally misappropriated and used the names, images, likenesses and photographs of Lopez and Anthony to market and sell Defendants' line of high-end baby carriages throughout the world," the suit continues. The couple added in their suit that the "defendants have sought to illegally capitalize on Plaintiffs' hard work, reputations and world-wide celebrity and recognition."

Jennifer and Marc have eight complaints listed in their lawsuit, including violation of civil code, misappropriation of the common law right of publicity, false designation of origin, dilution of common law trademark, copyright infringement, unjust enrichment, accounting, preliminary and permanent injunction. In addition to asking for more than $5 million in damages on six of the eight claims, the couple have asked for attorneys fees and profits associated with the sale of the baby buggy.
If Jennifer and Mark have the evidence their lawyers say they do, this one's a slam dunk. Companies may not use the likeness of a celebrity to sell their products without first obtaining permission from the celebrity. We wouldn't be surprised if this one settles fast and Jennifer makes a large donation to a children's charity with the settlement money.