Jennifer Lopez to Launch T-Shirt Site Called Teeology

Posted on July 13, 2012


Jennifer Lopez is launching a new t-shirt ecommerce site called Teeology. The new site will sell graphic tees submitted by artists. WWD reports that t-shirts will start at $29 for the limited-edition tees. There will also be a basic collection of tees that cost $20 and up.

Jlo is launching the site with MJ Eng, Brian Lee, Erica Zohar and Jeff Marine. Brian Lee has helped launch ecommerce projects for other celebrities, including ShoeDazzle with Kim Kardashian and Jessica Alba's The Honest Company.

Photo: Teeology