Jessica Alba Dons White Dress for New Zico Campaign

Posted on June 19, 2015

Jessica Alba in Zico coconut water Crack Life Open campaign

Jessica Alba returns for a new Zico campaign. She wears a white dress with cutouts as she promotes the brand's coconut water. Jessica is a Zico Brand Ambassador and first appeared in a Zico campaign last year.

The new campaign is called Crack Life Open. Jessica says in a statement, "There's no one-size-fits-all definition for what it means to Crack Life Open, but to me, flourishing starts with being aware of the choices I make every day - including what I put in my body - which allows me to think differently, push boundaries and practice gratitude."

Here is a behind-the-scenes look at the new campaign:

Sneak peek behind the scenes with @JessicaAlba for our 2015 #CrackLifeOpen campaign! Stay tuned for more.

A video posted by ZICO Premium Coconut Water (@zicococonut) on

Photo: Zico