Jessica Alba Stars in Zico Summer 2016 Campaign
Posted on July 18, 2016
Jessica Alba is the face of Zico coconut water. She is also the brand ambassador. She stars in a new summer 2016 campaign for the brand called What's Inside is Everything. A poster from the campaign is pictured above.Jessica says in a statement, "Whatever you do there's always going to be someone doubting you or telling you 'No.' But the truth is, there's only one thing you need to reach your goals – you. Over the years I've learned that believing in yourself and marching to the beat of your own drum is powerful beyond measure, which is why our new campaign speaks to me in such a big way."
Jessica gives advice to her younger self in a very short campaign video, see here. In the past Jessica has created recipe videos for Zico, such as this instruction video for how to make flourless chocolate cake.