Jessica Simpson Collection Expands to Include Sportswear
Posted on December 8, 2010The Jones Group Inc. and Camuto Group have entered into an exclusive licensing agreement to design, develop, produce and distribute Jessica Simpson Sportswear under the Jessica Simpson Collection. The Jones Group says Jessica Simpson Sportswear will be available in over 650 doors in both specialty and department distribution in the U.S. and Canada beginning fall 2011.
The sportsdwear will be sold adjacent to Jessica Simpson Jeanswear where available. Prices will range from $59 to $129 with bottoms retailing from $69-$89; tops: from $39-69; sweaters and wovens: from $59 to $89; skirts: $69 - $89; and jackets $89 to $129.
WWD reports that the Camuto Group, the master licensee for the Jessica Simpson Collection, says the brand has generated over $750 million in sales from all her product categories so far this year. Jessica Simpson's product sales may break the $1 billion barrier in total sales in 2011.