Jessica Simpson Joins NBC's Fashion Star

Posted on June 13, 2011

Jessica SimpsonNBC has announced that Jessica Simpson will serve as a celebrity mentor on Fashion Star, a reality series that will search for the next big brand in fashion. Elle Macpherson is hosting the show, which is produced by Electus and Magical Elves.

The series will give 14 unknown designers the chance to win a multi-million dollar contract to launch their lines in three of America's largest retailers. Each week, the show will kick off with ag fashion show featuring musical performances, dancers, and models in front of a live studio audience. Every fashion show will be built around a weekly challenge .

Buyers from each of the retailers will serve as the judges. Buyers will have bid against each other and dip into their own wallets to purchase the work of these up-and-coming designers each week. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the show.

Photo: NBC

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