Jessica Simpson Launches Her New Denim Collection in Manhattan

Posted on September 9, 2010

Jessica Simpson unveiled her new denim line at New York Fashion Week in this video from Nylon. Jessica showed off her new denim line at a party in a showroom in Manhattan. Jessica's sister Ashlee Simpson-Wentz was one of the jeans models. Jessica says "all of us lady's want our bootys to look good." Take a look:

Jessica Simpson said on the Facebook page for the Jessica Simpson Collection that her denim launch event was attended by 125 editors, stylists and retail VIPs. You can view photos from the launch party here on PopSugar. Jessica Simpson also made an appearance on Project Runway as a surprise Project Runway judge.