Jessica Simpson Stars in New Weight Watchers Campaign for Fall 2013

Posted on November 9, 2013

Jessica Simpson Weight Watchers 2013 campaign

Jessica Simpson is returning for a new Weight Watchers campaign. She shared the above photograph and tweeted, "Couldn't stop smiling on set for my new @weightwatchers campaign today! #happy." Jessica wears a white button down top, jeans and boots in the photo from the new campaign. Jessica lost 50 pounds with Weight Watchers in 2012 after the birth of her first child, Maxwell. She appears to have quickly lost all the weight she gained from the pregnancy with her second child. Ace Knute was born four months ago.

Jessica recently told Us Weekly that she is "just one of those pregnant women who gains a lot of weight." She says she did not gain as much weight as she did during her pregnancy with Maxwell, but says it was still a "significant amount."

Photo: Jessica Simpson/Weight Watchers