Jessica Simpson Stars in New Weight Watchers Campaign

Posted on February 19, 2014

Jessica Simpson in spring 2014 Weight Watchers campaign

Jessica Simpson returns as the face of Weight Watchers in a new campaign following the birth of her son, Ace, who is now 7 months old. Jessica shared this behind-the-scenes photograph from the campaign on her Instagram account. She also shared a cute photograph of Ace.

Jessica told ABC News that she was surprised by how much weight she gained during her second pregnancy. She says, "I don't think that I ever expected myself to see the numbers that I have seen on the scale." She added that women should not be ashamed of gaining weight during pregnancy.

Jessica also told ABC News that the small goals she set through Weight Watchers helped her. She says she has been eating oatmeal for breakfast.

Jessica wears black dresses in the new Weight Watchers ad. She says, "I love this body and what's it capable of, no matter size, but this version feels really good." Take a look:

Photo: Jessica Simpson