Josh Holloway Stars in New Cool Water Cologne Campaign

Posted on January 16, 2010

Josh Holloway Cool Water 2010

Lost star Josh Holloway is once again modeling for for Davidoff Cool Water cologne. Josh Holloway, 40, appears tan and shirtless in front of the ocean in a photograph that could easily be part of a scene from Lost. Josh says, "I am very honored to represent Davidoff Cool Water again for this new campaign. Cool Water represents power, masculinity and freshness. That's what the ocean is to me. The power of Cool is back!"

This is Josh's second campaign for Cool Water. You can see a photo from the first campaign here.