Juicy Couture Debuts Intimate Apparel. Plans New Intimates Store
Posted on April 8, 2009
Juicy Couture has launched a new line of playful casual attire called Juicy Couture Intimate Apparel. The collection includes graphic sleep tops, PJ bottoms and nightgowns. Retail prices range from $14 for panties to $125 for robes.
Juicy Couture's Gela Nash-Taylor says, "We wanted to create beautiful, feminine basics that felt soft and buttery to the touch of the skin."
Juicy Couture also announced plans for their first Intimate Apparel store called House of Juicy. The store will carry Juicy's entire intimates line. The new venture will be located in The Shops at Caesar's in Las Vegas and will open in June 2009.