Juicy Couture to Open Shops Inside Airports
Posted on November 6, 2009
Juicy Couture is opening up shops in several airports. The photograph above is a Juicy Couture store opening up in Miami International Airport's American Airlines terminal. Other airports soon getting a Juicy Couture store include John F. Kennedy International Airport, TaoYuan International Airport and the Athens airport. The Miami airport store opens in December and the three others open in 2010.
Juicy Couture told WWD they know their customers are in the airports. The stores will feature popular Juicy Couture items like tracksuits and logo t-shirts. They will also easy include last-minute gift items and city specific products.
Ellen Rodriguez, senior vice president of global licensing and international at Juicy Couture, says, "We know that our customer is traveling and she's in the airports. Women are always wearing our tracksuits, especially to travel in. We just don't think she's being targeted by other retailers in these airports, so there's a real opportunity there for us."
It's not a bad strategy. The reduction of flights has more people stuck in terminals as they wait for a connecting flight. Shopping is one way to pass the time.