Karlie Kloss and Joan Smalls Star in Joe Fresh Fall 2015 Campaign
Posted on August 1, 2015
Karlie Kloss and Joan Smalls star in the Joe Fresh Fall 2015 campaign. The campaign was shot in New York City by Johan Sandberg. Karlie and Joan model sweaters, jeans and puffer coats in the ad campaign.Joe Fresh president Mario Grauso says in a statement, "This is our second season with Karlie Kloss and newly featured Joan Smalls, Andres Velencoso and Sean O'Pry. They resonate with customers around the world, which helps drive momentum for the ongoing expansion of Joe Fresh in international markets. Bringing together this exceptional group of talent creates an exciting moment for Joe Fresh and delivers our message of easy, modern style via bold and powerful imagery."
The campaign also features male models Sean O'Pry and Andres Velencoso. Karlie was also the face of the Joe Fresh Spring 2015 campaign.