Katie Holmes Named Face, Co-Owner of Alterna

Posted on January 19, 2013

Elle reports that actress Kate Holmes has been named the face and a co-owner of Alterna. Katie was photographed by Tom Munro for the brand's spring campaign.

Kate said in a statement, "I'm really proud to be a part of this company - not only because the products are incredible, but because their 'accessible luxury' and 'free of' philosophy really speaks to me. I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it."

Katie is also the current face of Bobbi Brown Cosmetics.

Photo: Tom Munro/Atlerna