Katie Holmes Stars in New Alterna Haircare Campaign

Posted on March 7, 2015

Katie Holmes wears white suit in Alterna Haircare campaign

Actress Katie Holmes stars in a new campaign for Alterna Haircare. The is second hair campaign for the brand.

Katie exudes power and control as she sits on a beige chair in the top photograph. Kate has bangs in the second look from the campaign.

Katie says in a statement, "I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it."

Here is a behind the scenes video:

Katie Holmes with bangs in Alterna Haircare campaign

Photos: Alterna