Kesha Designs Baby-G Watches and Stars in New Campaign
Posted on September 15, 2011
Kesha and the Baby-G watch brand have announced two watches designed by Kesha. Kesha became the ambassador for the Casio brand earlier this year. Casio loves Kesha's "TiK ToK" single. The watches feature animal print and All-American styles. Both watches are also adorned with Kesha's signature "Ke$ha" logo. The BGA200KS-1E watch contains a leopard print pattern and the BG5600KS-7 model features the colors and shapes of the American Flag's imagery with red, white and blue complete with stars.
Kesha says, "I've been designing and making my own clothes since I was young, and, as an artist, I design all of my stage costumes. This experience with Casio is so exciting because it's my first collaboration as a designer and it's extra meaningful because I wrote my first single 'TiK ToK' on a Casio keyboard. In creating my red, white and blue watch, I was obviously inspired by the American flag because it's a recurring theme in my aesthetic but also represents freedom of speech, a right I passionately exercise in my life and in my music. Leopard print is another recurring theme in my look, which I like to wear because it brings out my animal inside. I hope when people wear my watches they're reminded to express themselves always and never lose the animal inside themselves."
Kesha also did a photoshoot with Terry Richardson for Baby-G. She wears a bodysuit and hoodie in the shoot. Take a look: