Kim Kardashian and Kanye West Star in Balmain Campaign
Posted on January 4, 2015
Kim Kardashian and Kanye West are the faces of the Balmain Spring-Summer 2015 Menswear campaign. The campaign was photographed by Mario Sorrenti. Kanye models the menswear collection with Kim by his side.
Kim shared an image from the campaign on Instagram captioned simply with Balmain in all-caps and numerous exclamation points.
Kanye wears black leather pants, a black jacket, a sweater and a striped black and white jacket in the campaign. Kim appears in each photograph in Balmain dresses and a black suit. The ads also feature a sleek black Lamborghini. Kim lays across the Lamborghini - which appears to have suffered terrible damage - in one photograph. Kim and Kanye are about to kiss in another one of the campaign photos.
Bob Recine did the hair for the campaign, Lucia Pieroni did makeup and Christina Zuleta was the manicurist. The set designer was Philipp Haemmerele.
Olivier Rousteing, creative director at Balmain, says in a statement, "For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain."
Kim and Kanye have clearly formed a strong bond with Rousteing. Kim and Kanye were both in front row at the Balmain Spring 2015 fashion show where Kendall Jenner walked down the runway. Balmain also has a campaign out for its Spring 2015 collection. This campaign features models Adriana Lima, Joan Smalls, Rosie Huntington, Isabeli Fontana and Crista Cober.