Kim Kardashian Channels Audrey Hepburn and Marie Antoinette in Hype Energy Short Film
Posted on July 30, 2015
Hype Energy has a new campaign out starring Kim Kardashian. The short film was produced by Hype Energy drinks president John Jansheski. Kim is the U.S. brand ambassador for Hype Energy. She hosted a U.S. launch party for the brand in Nashville earlier this year.Kim's Hype Energy film begins with her channeling Audrey Hepburn in all-black ensemble. She can be seen riding a bike with several cans of Hype Energy drink contained in a basket in the front of the bike. Kim crashes her bike knocking her and the cans of energy drink to the ground. She appears to pass out after hitting the ground. When then see her as Marie Antoinette through a dream Kim has entered into while unconscious. In the surreal video she appears to be two Marie Antoinettes, each wearing a different period outfit.
Kim returns to the future and picks up her bike. Then suddenly she is seen wearing several new outfits, including the tight black dress with knee-high boots pictured below. Hype Energy worked with Rushka Bergman, fashion editor of Vogue Italy, on the styling. The styling is great but the film could use more action. Take a look:
Other ambassadors for Hype Energy include Aryana Sayeed and Candice Swanepoel. The company has several different drinks, including MFP, Up, Enlite, Mohito and AfterDark. Bertrand Gachot, a retired Formula One race car driver, is the head of the company.