Kylie Jenner to Launch Nail Polish Collection with SinfulColors
Posted on February 16, 2016
Kylie Jenner is launching a nail polish collaboration with SinfulColors. Kylie and SinfulColors will jointly create limit-edition nail polish collections. The first collection will launch on March 1st.
Kylie's first collection from SinfulColors will be called the King Kylie SinfulShine Collection. It will feature twenty shades including jewel tones, neutrals and precious metals. There will also be a top coat. The collection will be sold at Walmart, Walgreens, Target and other retailers. The nail polishes and top cat will cost $2.99 each.
Kylie says in a statement, "I am so excited to be working with SinfulColors on my own nail color collections! I've taken all the colors and trends I love for these limited-edition sets. I love being creative with my nails and sharing my artistic choices with my fans. With this collection with SinfulColors, I'll be able to offer my fans the polish they need to get my favorite styles at an affordable price. I can't wait for everyone to see what we've done."
Kylie has already found success with her lip kit products through her brand Kylie Cosmetics. SinfulColors is confident she will also help sell nail polish. Rahul Mehrotra, General Manager, SinfulColors says, "For more than two decades, SinfulColors has driven consumer excitement and built loyalty for our retailer partners. We think that this collaboration will energize the nail category by driving millennial traffic to the store."