Lenny and Zoe Kravitz Star in Tumi Campaign

Posted on April 5, 2019

Lenny and Zoe Kravitz in Tumi Alpha 3 Campaign

Lenny Kravitz and his daughter Zoe Kravitz star in a new Tumi campaign. The campaign was shot in the Bahamas and directed by Eliot Rausch. The campaign highlights the Tumi Alpha 3 collection.

Zoe says in a statement, "To me, this campaign is about connecting with ourselves, our roots, and with each other. I loved working with TUMI and the idea of telling a story about travel, family and connecting with one's roots. It was amazing to travel to the other side of the island for my first time to see where my family originated from and to pay respect to our elders and those who came before us – to experience that with my father was monumental."

The Tumi Alpha 3 collection features luggage, briefcases, backpacks, laptop covers and more. It is made with Tumi's FXT ballistic nylon. Prices range from $35 to $1,175.

Lenny shows his daughter some interesting spots in the Bahamas, including the house her grandfather grew up in. The film involves transport by boat, truck and foot.



Image: Alan Sifen/Tumi