Lindt Unveils Designs for Macy's Thanksgiving Day Parade Float

Posted on September 2, 2013

Lindt 2013 Macys Thanksgiving Day Parade Float Design


Lindt has unveiled the design for its Macy's Thanksgiving Day Parade float. The float will stand three stories above a chocolate shop. It features a giant Lindt Master Chocolatier that has the world dancing on a string as he orchestrates the pouring and casting of Lindt Bear and other chocolate figures for the holidays.

Amy Kule, executive producer of the holiday spectacle, said in a statement, "This November, fans will rejoice as the delectable Lindt float makes its grand debut in the Macy's Thanksgiving Day Parade. Thanks to the magicians of Macy's Parade Studio, the Lindt Master Chocolatier is transformed into a giant puppeteer, creating magical chocolate treats for spectators to enjoy this holiday season."

Photo: Lindt & Sprungli