Liz Claiborne Inc to Change Name to Fifth & Pacific Companies

Posted on January 7, 2012

Fifth and Pacific Companies LogoLiz Claiborne Inc. sold its namesake brand to J.C. Penney in October, 2010. The company announced at the time that it would be changing its name. This week, Liz Claiborne Inc. announced that it plans to change its name to Fifth & Pacific Companies. The name change is expected to take place around May 15, 2012.

Fifth & Pacific operates three lifestyle brands: Juicy Couture, Kate Spade and Lucky Brand. The company says the name announcement marks its transition from primarily serving department stores to becoming a "direct-to-consumer retailer built around three highly distinctive premium brands with global appeal."

Liz Claiborne Inc. Chief Executive Officer William L. McComb, said in a statement, "While it's difficult to replace an iconic name like Liz Claiborne, we believe that Fifth & Pacific Companies telegraphs who we are today - taking inspiration from New York and California, while describing our reach and our potential. From New York to Los Angeles to Shanghai and beyond, our intrinsically American brands have global appeal, serving customers worldwide with high quality and imaginative product."
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