L'Oreal Paris Launches Poweron Campaign With Karlie Kloss

Posted on March 23, 2015

Karlie Kloss in L'Oreal Paris Poweron campaign

Karlie Kloss stars in a new campaign for L'Oreal Paris called Poweron. Karlie is a spokesmodel for L'Oreal Paris Advanced Haircare.

L'Oreal is running a social media contest. Women can share their own "powerful hair moments" on Facebook, Twitter and Instagram and win a chance to win a trip to New York City to spend time with Karlie. You can find information about how to enter here.

Karlie says, "There's no doubt that my hair plays a specific role in my life, and I feel an unrivalled type of inner confidence when I'm having great hair day. I'm proud to partner with L'Oreal Paris Advanced Haircare on the #POWERON campaign, as we encourage women everywhere to share what that distinct feeling of having 'powered on' hair feels like to them – and in turn, inspire one another."

Photo: L'Oreal Paris