Macy's Plans 6 p.m. Thanksgiving Day Opening

Posted on October 18, 2014

Macys in Rancho Cucamonga

Macy's is opening even earlier for on Thanksgiving Day to start Black Friday sales this year. The retailer will open its doors at 6 p.m. Last year Macy's starting opening some stores at 8 p.m. on Thanksgiving. The Macy's store in Rancho Cucamonga, Calif. is pictured above.

Last year's move upset some consumers and workers who felt Black Friday sales were intruding on the family holiday. However, the move to open stores has become commonplace over the past few years. Macy's was one of the hold outs until it decided to give in to the trend last year. This year it is opening stores two hours earlier on Thanksgiving Day than it did in 2013.

CNN reports that Macy's has confirmed the earlier opening time. The retailer says employees have volunteered for the holiday shift and they will get incentive pay. Macy's says in a statement that some want to work on Thanksgiving so they have Black Friday off.

Macy's says, "We work diligently to staff Thanksgiving with associates who volunteer to work and doing so means that our people are able to make their own decisions about how they contribute to our most important and busiest weekend of the year. We also heard last year from many associates who appreciated the opportunity to work on Thanksgiving so they could have time off on Black Friday."

Brad's Deals quotes a portion of an email sent to Macy's employees that says part of the reason to open even earlier on Thanksgiving Day is due to "competitive pressure." The email also asks employees to volunteer to work the holiday.

Retailers have been stretching out the Black Friday shopping period over the past few years to compete with online retailers which tend to run Black Friday and Cyber Monday deals for at least a week. Extending the sales into Thanksgiving gives bricks-and-mortar retailers a four-day period from Thursday to Sunday to lure shoppers into stores with the promise of great deals.
Photo: Macy's