Marc Jabos is the Face of His New Fragrance, Bang

Posted on May 22, 2010

Marc Jacobs Fragrance Ad Campaign


Marc Jacobs has launched his new fragrance called Bang. The fragrance comes in an interesting looking metal flacon. Fragrantica reports that the fragrance contains note of black, white and pink pepper, a heart with woody notes and a base of elemi resin, aromatic benzoin, vetiver, white moss and patchouli.

The fashion designer is also the face of his own fragrance. The ad campaign was shot by Juergen Teller. In one of the photos Jacobs reveals his physique as he posing next to an oversized Bang bottle. Jacobs talked to WWD about the campaign and why he is the face and why there are no clothes in the ad.

Jacobs says, "Once I agreed to be the model, I couldn't see what I would wear to express this. We tried it with clothes, but it didn't work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang."

Photo: Juergen Teller