Martha Stewart and Age Group to Launch Pet Care Products
Posted on October 20, 2009
Martha Stewart Living Omnimedia has entered into a multi-year relationship with Age Group Ltd. to manufacture, market and sell pet-care products. The products will sold at PetSmart. The pets line will include apparel, collars, leashes, bedding, grooming supplies, toys and more. The first products will become available in the second quarter of 2010.
Martha Stewart Living recently introduced a pets channel on marthastewart.com, which includes The Daily Wag, a blog written from the perspective of Martha's beloved French Bulldogs, Francesca and Sharkey. Martha Stewart herself is also actively involved in promoting animal welfare. She was recognized for her efforts this year with the ASPCA Presidential Service Award.
Martha Stewart, Founder of MSLO, said, "I have always loved having a lot of pets - dogs, cats and birds, and consider them members of my family. It is very important to me that domestic animals be well fed, well groomed and well cared for, and I have always prided myself on the good health and happiness of my pets. I look forward to working with Age Group and PetSmart to provide other pet owners with the types of Martha Stewart-designed products that will keep pets happy, safe and healthy."