Michaels Launches Online Store Featuring Project Ideas

Posted on May 12, 2014

Michaels Online Store

Michaels has launched its online store which features project ideas and one-click shopping lists. The ecommerce crafts site can be found at michaels.com.

The site is shoppable by category, such as art supplies, knitting or ribbons. The store also has a "Find a Project" tab which lists different projects organized by category. Each project includes project instructions as well as section below that lists the items needed to complete the project. You can also add the items to your card if you are interested in the project. For example, the Recycled Honey Bear Vase project lists the difficulty level (beginner) and the four steps in the project. Below the project are the products needed, such as acrylic paint, wild grass spray and wire cutters.

Michaels CEO Chuck Rubin says in the announcement, "Our customers have been asking us for years when we're going to offer online shopping, and now we've created a site that truly is 'Where Creativity Happens,' We've simplified the online shopping experience so that when visitors find a project they love, they can just click on it and fill their cart with everything they need instead of going to page after page."

Photo: Michaels