Microsoft Launches a Line of Shirts Called Softwear
Posted on December 9, 2008
Microsoft has launched a line of retro geek t-shirts called Softwear by Microsoft. The shirts are part of an ongoing campaign to improve Microsoft's image in the wake of Apple's "I'm a Mac" ads. Ad Age reports that rapper Common helped design the shirts which are meant to take people back to the 80s.
The shirts are expected to hit stores December 15th although the exact stores have not yet been identified. On the plus side for Microsoft we can see people wearing these shirts. On the negative side it will be easy for Apple to say Microsoft should be focusing on software and not softwear.It's no surprise that Crispin Porter & Bogusky -- the agency Microsoft is relying on to make it cool -- had a hand in the line of urban geek shirts expected to hit select stores on Dec. 15. Crispin conceived of the collection, the branding and many of the designs, as well as all the marketing materials, an agency representative said.
The Redmond, Wash.-based software giant once again called upon a celebrity spokesperson to help it gain some street cred, this time in the form of rapper Common. He contributed designs to the collection, reminiscent of the '80s, a time when he and Microsoft both came of age.