Middle-Aged Buy Most Religious Products

Posted on August 20, 2004

Americans aged 55 and over tend to be more religious and have a more positive attitude toward their religion, but the largest consumers of religious media products in the country are between the ages of 35 and 54, according to a new report by market research publisher Packaged Facts. Overall, the market for religious publishing and products is valued at $6.8 billion, according to Packaged Facts. Books comprise the lion's share of the market, at 51%, growing from $2.64 billion in sales in 1999 to $3.5 billion in 2003.

Interestingly enough, the report adds that while 79% of Americans believe in God, those who attend weekly services are on the downslide, at just 26%. Despite this trend, religion remains a hot topic thanks in part to the success of mainstream movies like The Passion of the Christ and novels like The Da Vinci Code.

"While religion has always been an integral part of American life, popular culture revives consumer interest in religious products," said Don Montuori, Acquisitions Editor for Packaged Facts. "In the 1970s, it was Godspell and Jesus Christ Superstar. Today, it's The Passion of Christ."

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