MNG by Mango Launches at JCPenney
Posted on August 21, 2010
J. C. Penney has announced the launch of MNG by Mango. JCPenney will be the exclusive U.S. department store retailer for MNG by Mango, with new merchandise arriving at JCPenney twice monthly. MNG by Mango will include women's sportswear as well as handbags, accessories and footwear. The brand will fall into JCPenney's current pricing tiers with items retailing from $9.90-$19.90 for a tee to $59.90-$159.90 for a jacket.
MNG by Mango will be showcased in a shop-within-a-shop format that will be presented with the look-and-feel of a stand alone Mango store. The store-within-a-store will include Mango's signature black and white logo, stylized fixtures and chandeliers, as well as lifestyle images and mannequins. MNG by Mango will be available on jcp.com and in 77 JCPenney stores across the country beginning in fall 2010 and will expand into 600 stores by fall 2011.
JCPenney also recently announced the launch of Liz Claiborne apparel, accessories and home products at its stores and website.