More Seniors Surfing the Web
Posted on December 13, 2009
The Neilsen blog reports that the number of seniors using the Internet has jumped considerably over the past five years. Neilsen Online says the number of people 65 and over actively using the Internet has climbed by over 6 million since 2004. From November 2004 to November 2004 the number climbed from 11.3 million to 17.5 million - a 55% increase.
"The over 65 crowd represents about 13% of the total population and with this increase in online usage, they are beginning to catch up with their offline numbers," notes Chuck Schilling, research director, agency & media, Nielsen's online division. "Looking at what they're doing online, it makes sense they're engaged in many of the same activities that dominate other age segments - e-mail, sharing photos, social networking, checking out the latest news and weather - and it's worth noting that a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns."Neilsen says seniors top activities online include email, online maps, checking the weather, online banking and viewing photos. It's probably just a matter of time before they take over social media as well.