NASA Corrects Gwyneth Paltrow's Goop on Wearable Body Stickers Product Claim
Posted on June 23, 2017
Gwyneth Paltrow's Goop site is promoting a wearable sticker product called Body Vibes. The Goop entry claims the stickers can promote healing by rebalancing the "energy frequency in our bodies." Goop says the stickers have become a "major obsession" at Goop HQ.Goop originally also said on the product listing that the stickers are "made with the same conductive carbon material NASA uses to line space suits." Goop has since corrected this statement. CNN reports that NASA told CNN/Money they don't use carbon material to line their spacesuits and the current spacesuit has no carbon fibers at all.
Gizmodo talked to a Mark Shelhamer, former chief scientist at NASA's human research division, who does not believe the healing sticker claims made by Body Vibes. He says, "Not only is the whole premise like snake oil, the logic doesn't even hold up." Shelhamer also said, "Wow. What a load of BS this is."
Goop issued the following statement: "The opinions expressed by the experts and companies we profile do not necessarily represent the views of [Goop]. Based on the statement from NASA, we've gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification."
The stickers from Body Vibes range from $60 to $120 a pack. Packs contain 10 to 24 stickers. The Body Vibes site still says its stickers "use an exclusive material originally developed for NASA." They also say the carbon fiber compound "can hold specific frequency charges that naturally stimulate the human body's receptors."