Nespresso to Bring Cuban Coffee Back to the U.S.
Posted on June 27, 2016
Nespresso has announced plan to bring Cuban coffee back to the U.S. for the first time in over fifty years. Nespresso palns to start offering the new Cuban Nespresso Grand Cru, Cafecito de Cuba, this fall. It will initially be available as a limited edition.Recent regulatory changes in the United States have allowed Nespresso to sell the coffee. The U.S. Department of State recently updated its list of goods produced by independent Cuban entrepreneurs that can be imported into the United States to include coffee. This change help make it possible for Nespresso to offer Cuban coffee to the U.S. market.
Guillaume Le Cunff, President Nespresso USA, says in the announcement, "At Nespresso, we always aim to delight consumers through exclusive, unique coffee experiences. Nespresso is thrilled to be the first to bring this rare coffee to the U.S., allowing consumers to rediscover this distinct coffee profile. Over the long-term, we have a view to supporting the development of environmentally sustainable coffee farming practices for smallholder farmers which benefit the farmers themselves and their communities. Ultimately, we want consumers in the U.S. to experience this incredible coffee and to enjoy it now and for years to come."
USA Today reports that Nespresso is partnered with TechnoServe which assists coffee growers in countries like Colombia and Ethiopia. TechnoServe recently visited Cuba and inspected some of its small coffee farms.