Nickelodeon and Sprayground Partner for SpongeBob SquarePants Backpack
Posted on December 4, 2013
Nickelodeon and Sprayground have partnered for a limited edition SpongeBob SquarePants backpack. The backpack has a 360 degree print design, featuring elements of SpongeBob's Bikini Bottom pals including Mr. Krabs, Patrick and Sandy Cheeks. The front panel features a wide-eyed SpongeBob face with Sprayground's iconic shark mouth. The backpack costs $65 and can be found on here on SprayGround.com.
Julie McKenzie, Senior Vice President, Softlines and Packaged Good, Nickelodeon Consumer Products, said in a statement, "SpongeBob is an iconic and versatile brand that lends itself to be reimagined through innovative products. Our Sprayground collaboration is a creative expression of all of the attributes that have made SpongeBob beloved around the world, mixed with cutting-edge style that both of our brands' fans will love."