Nickelodeon Opens Nick Shop in Toys R Us Times Square

Posted on May 29, 2013

Nick Shop at Toys R Us in Times Square

Nickelodeon has announced the opening of a 1,000 square foot Nick Shop inside the Toys R Us Times Square location. The Nick Shop's vibrant orange walls and columns are covered with stencils of characters from Nickelodeon's animated series. There store also features interactive touchscreen LED screen sand large digital displays featuring Nickelodeon content.

The store carries exclusive New York-branded products featuring Nickelodeon characters. The products include kids and adult apparel, accessories, plush toys, drinkware, home goods and more. The store also offers an assortment of Nickelodeon-branded toys, books and DVDs.

Pam Kaufman, chief marketing officer, Nickelodeon Group, said in a statement, "We are overjoyed to officially launch our 'Nick Shop' at Toys'R'Us Times Square, offering exclusive products featuring some of our most iconic brands. Times Square is one of the world's most-visited attractions and now consumers from all around the world can take home a piece of the number-one entertainment brand for kids, in the number-one city in the world."

Photo: Nickelodeon