Nike Sticking With Tiger Woods
Posted on December 14, 2009
Tiger Woods has already lost Accenture as a sponsor, Gillette is taking a break and AT&T and Tag Heuer are evaluating how they will proceed. Meanwhile, Nike is sticking behind Tiger Woods despite his infidelity and countless affairs. The Guardian reports that Nike chairman Phil Knight thinks Tiger's indiscretions will be nothing more than a "minor blip" when Tiger Woods' career is over.
It sounds like Nike is very confident Tiger Woods will be making a comeback in the future.Phil Knight, the chairman and co-founder of the sportswear company, has given his unequivocal backing to Woods at a time when other sponsors are distancing themselves from the world's top golfer. Knight said: "When his career is over, you'll look back on these indiscretions as a minor blip." Speaking to the Sports Business Journal, Knight brushed off the scandal engulfing Woods as "part of the game" of sponsorship deals.
Woods has announced he is taking an "indefinite" break from golf after admitting infidelity. The admission prompted the financial services company Accenture to sever links with Woods. Proctor & Gamble and Gillette have said they would limit the use of Woods in its marketing