Bear Grylls Launches Insect Protein Bars

Posted on October 13, 2018



Adventurer Bear Grylls has collaborated with Tobar to launch a line of insect powder bars. The bars will first be available in Europe. Triradar reports that the bars use an insect powder made from buffalo worms. The worms are grown on insect farms locaed in Europe. The bars will come in a variety of flavors including apricot, cranberry, chia, dark chocolate, orange, apple, caramel and cinnamon. It is not known when or if the bars will be available in the U.S.

Bear Grylls tweeted about the new bars. He says, "Many people told us we were mad to make 'planet-positive protein bars' made from insects... time will tell, but what I do know is that we always try to follow the path less trodden, and that insects are among the leanest form of protein out there.."



More Recent New Products
  • New York State is Making Hand Sanitizer - posted March 9, 2020

  • Tamagotchi Launches Pac-Man Version to Celebrate 40th Anniversary - posted January 27, 2020

  • Cost Plus World Market Launches Hello Kitty Holiday Collection - posted December 10, 2019

  • Saks Unveils 2019 Holiday Gift Guide - posted November 11, 2019

  • Funko Launches Harry Potter, Marvel and Fortnite Advent Calendars - posted October 13, 2019