Carter's Launches Exclusive Brand for Amazon Called Simple Joys

July 21, 2017
Carter's Simple Joys Cotton Footed Sleep Suit


Carter's has launched a brand called Simply Joys that is sold exclusively on Amazon. The collection is for newborns and toddlers. It is being sold exclusively to Amazon Prime members.

Recode reports that Carter's also has similar deals in place with Walmart and Target. Brian Lynch, president of Carter's, said, "It's the first brand we've done that's 100 percent focused on the digital experience for digitally savvy millennials and a more affluent Prime customer."

There are over 130 items in the collection sold on Amazon. Prices range from $13.99 to $28.99. The Simple Joys Baby Cotton Footed Sleep Suits are pictured above. The collection can be found here on amazon.com.

Image: Carters



More Recent New Products
  • Kestrel 3500 Handheld Weather Meter for Gathering Weather Data - posted November 5, 2018

  • Cute Snowman Pepper Mill - posted October 30, 2018

  • Google Launches Google Home Hub - posted October 30, 2018

  • Forb Ten Foot Putting Mat for Indoor Putts - posted October 30, 2018

  • Striker Light Mine Provides a 360-Degree Light Source - posted October 30, 2018