Carter's Launches Exclusive Brand for Amazon Called Simple Joys

July 21, 2017
Carter's Simple Joys Cotton Footed Sleep Suit

Carter's has launched a brand called Simply Joys that is sold exclusively on Amazon. The collection is for newborns and toddlers. It is being sold exclusively to Amazon Prime members.

Recode reports that Carter's also has similar deals in place with Walmart and Target. Brian Lynch, president of Carter's, said, "It's the first brand we've done that's 100 percent focused on the digital experience for digitally savvy millennials and a more affluent Prime customer."

There are over 130 items in the collection sold on Amazon. Prices range from $13.99 to $28.99. The Simple Joys Baby Cotton Footed Sleep Suits are pictured above. The collection can be found here on

Image: Carters