Carter's Launches Exclusive Brand for Amazon Called Simple Joys

Posted on July 21, 2017

Carter's Simple Joys Cotton Footed Sleep Suit


Carter's has launched a brand called Simply Joys that is sold exclusively on Amazon. The collection is for newborns and toddlers. It is being sold exclusively to Amazon Prime members.

Recode reports that Carter's also has similar deals in place with Walmart and Target. Brian Lynch, president of Carter's, said, "It's the first brand we've done that's 100 percent focused on the digital experience for digitally savvy millennials and a more affluent Prime customer."

There are over 130 items in the collection sold on Amazon. Prices range from $13.99 to $28.99. The Simple Joys Baby Cotton Footed Sleep Suits are pictured above. The collection can be found here on amazon.com.

Image: Carters


More Recent New Products
  • New York State is Making Hand Sanitizer - posted March 9, 2020

  • Tamagotchi Launches Pac-Man Version to Celebrate 40th Anniversary - posted January 27, 2020

  • Cost Plus World Market Launches Hello Kitty Holiday Collection - posted December 10, 2019

  • Saks Unveils 2019 Holiday Gift Guide - posted November 11, 2019

  • Funko Launches Harry Potter, Marvel and Fortnite Advent Calendars - posted October 13, 2019