Doritos Launches New HeatWave ChipsJune 4, 2017
Frito-Lay first delivered the chips to Duluth, Minnesota, which started off the Memorial Day on the cold side. Doritos HeatWave is available in 9.25oz bags for $4.29 and 3oz bags for $1.69.
Ryan Matiyow, senior director of marketing, Frito-Lay North America, says in the announcement, "With summer on the horizon, people are getting the coolers out, dusting off their grills and pulling off pool covers. But, Duluth's holiday weekend plans were dampened by cold weather. To warm things up, tomorrow we will literally drop Doritos HeatWave chips on Duluth, a city in need of some heat."
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