Skittles Launches White Skittles for Pride Month

June 15, 2017
White Skittles

Skittles have turned all white for its U.K. Pride Month campaign instead of using a rainbow of colors. Even the bag is black and white. Skittle says, "During Pride, only one rainbow matters. So, we've given up ours to show our support."

There has been a mixed reaction to the campaign. Jezebel notes that at least a few are unhappy it indicates racist and white supremacy, although this was obviously not the intent.

Here's the Skittle campaign video. At least there is a horse with a rainbow colored mane and tail in the ad.

Image: Skittles

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