Skittles Launches White Skittles for Pride Month

June 15, 2017
White Skittles


Skittles have turned all white for its U.K. Pride Month campaign instead of using a rainbow of colors. Even the bag is black and white. Skittle says, "During Pride, only one rainbow matters. So, we've given up ours to show our support."

There has been a mixed reaction to the campaign. Jezebel notes that at least a few are unhappy it indicates racist and white supremacy, although this was obviously not the intent.

Here's the Skittle campaign video. At least there is a horse with a rainbow colored mane and tail in the ad.



Image: Skittles





More from Shoppers Shop


  • Kaia Gerber Stars in Penshoppe Denimlab 2017 Campaign


  • Amazon Prime Day 2017 Will Run 30 Hours Starting July 10th


  • Bella Hadid Models Bulgari Fall/Winter 2017 Serpenti Handbag Collection




  • NASA Corrects Gwyneth Paltrow's Goop on Wearable Body Stickers Product Claim


  • Grizzly Bears Help Test Durability of Outdoor Products


  • Style Dotcom Site Now Forwards to Farfetch