Yoplait Launches Sour Patch Kids Flavored YogurtMarch 9, 2018
Tsubasa Tanaka, Business Unit Director, Yogurt, General Mills, says in the announcement, "As a brand, we are always looking for new ways to create more fun for families. With this collaboration, we're bringing together two beloved brands known for their ability to instigate fun – Go-Gurt and Sour Patch Kids – to create an incredible snack experience."
The flavor collaboration is the first time co-branded Go-Gurt yogurt flavor. The new flavors started appearing on grocery store shelves in January.