NPD Group: Usage of Makeup Products Down 5% Since 2008

Posted on August 18, 2010

A new report from the NPD Group shows that usage of makeup products among 18-64 year old women is down five percentage points in 2010, compared to 2008. The study also found that among women who do wear makeup, a growing number (up 1%, equivalent to about an estimated, additional one million women) are wearing only one makeup product per given day. Women of all ages cutting back on makeup usage could be due the recession.

The study did find that one growing area in the cosmetics industry is makeup products with skincare benefits. According to the report, moisturizing (54%) and SPF protection (51%) are the most cited skincare benefits that the makeup products women used contained. These were followed by oil-free/won’t clog the pores (32%), reduces wrinkles/fine lines (30%), and natural/mineral-based (27%). About six in ten women who used makeup with skincare benefits are using these types of makeup products. Nearly two in five of these women are using makeup products with skincare benefits instead of skincare products with the same benefits.
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